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10 Cashflow Mistakes That Can Kill Your Business

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Small business owners are often overloaded with tons of activities revolving around their business, and they have very little time left for managing cash flows or scratching their heads on company’s finances. On the other hand, mismanaging your company’s funds might lead to total failure of your business.

Even though you have the brightest of ideas and your company is on the growth ride from the very first day, it is often seen that 80% of the businesses, big or small, fail or close down, just because they cannot manage their cash flows.

To add to the injury, certain hidden costs or expenses have an adverse impact on the cash flows, which are very tough to manage since they cannot be perceived.

In this article, we run through some of the deadly cashflow mistakes that can really hurt your business. Find out if you are making one of these mistakes and learn how to avoid these.

How To Calculate Depreciation In Your Business

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A business that owns capital assets such as real estate, vehicles, equipment and furniture must calculate depreciation expense on those assets in order to deduct the cost of the assets. According to the IRS tax code, capital assets like equipment and furniture should be initially shown in the balance sheet of the financial statements and they would appear as equipment and furniture at their original cost. The deduction for depreciation expense is then taken over some specified period of time. There are several depreciation methods that can be used for this calculation. All depreciation is shown on Form 4562, and this attaches to the individual federal tax return.

Select straight-line depreciation if you want your business to have an even deduction for your capital costs over a longer period of time. For example, a piece of machinery that cost $70,000 is considered an asset with a seven-year life, and if the straight-line method of depreciation is taken, a deduction of $10,000 will be taken each year for seven years.

Select accelerated depreciation such as the 200-percent declining balance method if you’d like to take a larger deduction the first few years. This method is determined by taking the straight-line figure and doubling it. For example, if the straight-line method showed a depreciation deduction of $20,000, the double-declining balance method would allow $40,000 ($20,000 times 200 percent).

Download Festival 2019 Guide

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Your favourite band is making a rare festival appearance in the coming months, but unlucky for you, your mates are low on cash or are laying low this summer. It’s a hard decision – do you sack off the opportunity, or head solo?

Going to a music festival alone sounds pretty intimidating – especially when they’re usually full of big groups of friends. It might initially feel awkward or embarrassing going alone, but here’s the thing – nobody cares if you’re alone. In fact, once you’re inside a festival, nobody will even be able to tell you’re alone. Festivals tend to be a judgement-free zone and the majority of people will admire your confidence and sense of adventure.

Best Summer Music Festivals in Europe

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Just outside of the tristate area, Firefly draws in crowds from all around to the otherwise unsuspecting Delaware woods. Firefly is largely based in pop music, though frequently features it artists from a variety of genres as its headliners, turning upstate into a youthful haven throughout June, as fans are ready to camp it out in the rustic setting in trade for afternoon to late night parties.
Headliners: Death Cab for Cutie, Courtney Barnett, Panic! at the Disco, Post Malone
Other acts to check out: New Jersey-originated rapper 070 Shake, aka Danielle Balbuena, blends danceable house-inspired beats with minimal, singsong vocal cadence; Rubblebucket, purveyors of wild indie pop; Emo Nite, a popular party-throwing crew that’ll be laying down tracks from the popular ’00s MySpace bands.

St. Patrick’s Day 2019

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Whether you’re Irish or not, there’s a temptation to take part in celebrating Saint Patrick’s Day – a beloved tradition worldwide that sees thousands of people coming together to drink, dress in green, eat traditional food from Ireland and generally celebrate Irish heritage.

What is Saint Patrick’s Day, and where does it come from?
Saint Patrick’s Day, or the Feast of Saint Patrick, is a celebration in honour of the patron saint of Ireland, Saint Patrick.

The day of celebration, which marks the day of Saint Patrick’s death, was originally a religious holiday meant to celebrate the arrival of Christianity in Ireland, and made official by the Catholic Church in the early 17th century.

Observed by the Catholic Church, the Anglican Communion, the Eastern Orthodox Church, and the Lutheran Church, the day was typically observed with services, feasts and alcohol.

eCPA is dead: Long live the incremental eCPA

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Most players in the app marketing ecosystem have a very clear ROI model in place, but they launch campaigns without investing much time in defining attribution settings. They usually attribute conversions following the last impression or last click model, with some small variations regarding the attribution window.

So, what is the mistake many advertisers make? Trusting the attributed results without question. The problem also arises when those results are distorted and do not really show which partners or which actions are generating value and bringing in new users.

Current attribution models used by app tracking partners can be misleading because when you attribute to the last impression or the last click, you create an incentive for advertising players to serve as many impressions as possible or to generate as many clicks as possible. They can buy cheap and low-profile creative formats and low quality inventory, simply to increase their chances of getting conversions attributed to them. Some players might even go a step further and use illegal tactics such as forced clicks, click spamming, click flooding or anything that will make them appear as offering a fantastic ROI in the reporting tool.

Marketing Tools In CX strategies

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CX (Customer Experience) is the discipline of mapping a customer’s entire digital journey and responding to it by creating as smooth, intuitive, and memorable experience as possible. But the importance of customer experience is far more than a definition.

At its core, good CX is about being able to predict what a customer wants, when in their journey they’re likely to want it, and meeting and exceeding their expectations at every touchpoint. So, when we think about customer experience management as a process and practice, the relevance of customer research starts to become obvious. Leveraging your existing data, even from cursory reviews of your Google Analytics, to create a compelling, trackable customer journey is not only the principle of a good CX strategy; it’s how you can create a compelling marketing strategy based on what your customers want.

Forrester found that companies who ranked highly on their CX Index, a compiled ranking of companies based on their commitment to quality CX, outgrew companies who scored at the bottom at a rate of five to one in revenue. This is because they’re deep-mining their data to meet customer where they are. In meeting their audience, these companies are also reverse-engineering the best ways to market to their audience. Marketing is CX and CX is nothing without data. Once you can align these offerings, you can see how superior CX can provide an unparalleled ROI.

Academic Conference Search Engine

Posted on by adminzero

Most players in the app marketing ecosystem have a very clear ROI model in place, but they launch campaigns without investing much time in defining attribution settings. They usually attribute conversions following the last impression or last click model, with some small variations regarding the attribution window.

So, what is the mistake many advertisers make? Trusting the attributed results without question. The problem also arises when those results are distorted and do not really show which partners or which actions are generating value and bringing in new users.

Current attribution models used by app tracking partners can be misleading because when you attribute to the last impression or the last click, you create an incentive for advertising players to serve as many impressions as possible or to generate as many clicks as possible. They can buy cheap and low-profile creative formats and low quality inventory, simply to increase their chances of getting conversions attributed to them. Some players might even go a step further and use illegal tactics such as forced clicks, click spamming, click flooding or anything that will make them appear as offering a fantastic ROI in the reporting tool.